Oct 192016
Tendencias de marketing para millennials

Festival Of Marketing 2016: Marketing en la era del consumidor hiperconectado El paso de los participantes del International Master in Marketing de EADA por el Festival Of Marketing –celebrado los días 5 y 6 de octubre en el emblemático Tobacco Dock de Londres–, se puede resumir en dos palabras experiencias y millenials. Experiencias porque pudimos […]

Oct 112016
A review of London’s Festival of Marketing 2016

Festival Of Marketing 2016: The march of the machines Technology has never been so present in our daily lives and in the practice of business. It is no surprise then that it has been an overwhelming presence in the talks, panels and company stands at the recent Festival Of Marketing 2016 (FOM16). As this festival […]

Nov 182015
Hype and Fundamentals (III): Creating Value versus Optimizing Touchpoints

A Review of Day Two at FOM15 My final post in the FOM15 will add some additional insight from the second day of the FOM event and complement the themes identified during the first day. My experience on the first day was dominated by the tension between a “brave new world” and time-tested fundamentals. The […]

Nov 122015
Hype and Fundamentals.  A Review of Day One at FOM15 (II)

by Antony Poole, Programme Director of International Master of Marketing  (EADA) The next session I attended was again in the area of content, this time very specifically addressing user generated content (“UGC”).  Presented by a specialized technology / marketing services provider and one of their clients (Vodafone), this session confirmed some things and raised the ghost […]

Nov 122015
Hype and Fundamentals.  A Review of Day One at FOM15 (I)

This post aims to share some insights from the first day of Festival of Marketing 2015 (FOM15) in London. The idea of bringing 32 participants from our International Master in Marketing EADA to this event is simple: provide a quick and intense immersion into the latest practice in Marketing and the issues that leading professionals […]