May 262016
 
The experience of EADA Alumni Jochen Bischoff, Client Solutions manager at Facebook

Jochen Bischoff: “Customers react to brands that address them in the right channel at the right time” EADA’s International Master in Marketing participants enjoyed a special class given by Jochen Bischoff, who is currently the Client Solutions manager at Facebook and also a Communication consultant specialized in digital channels. He undertook the same programme at EADA […]

Abr 082013
 
<!--:en-->Evolution of Innovation Management: Three major trends <!--:-->

Dr. Eric Viardot, professor and researcher of Business Policy Department at EADA In my new book “Evolution of Innovation Management: Trends in an International Context”, published by Palgrave MacMillan and co-edited with my colleague Alexander Brem, I am exploring how companies are coping with the recent trends in innovation. The various contributions to the book […]

Feb 212013
 
<!--:en-->Concurso Happy Management - Redes Sociales<!--:-->

Ya hemos superado los 3000 usuarios en Facebook y queremos celebrarlo regalando 3 libros del profesor Martín Vivancos, “Happy Management. La empresa de Hacerte Feliz.” ¿Cómo ganar uno? ¡Invita a tus amigos, followers y contactos a cualquiera de nuestras redes sociales y sólo con que ellos nos envíen un mensaje con tu nombre obtendrás un […]