E.Viardot, Ph. D Professor of Corporate Strategy and Marketing and Director of Innovation Centre at EADA In my new book “Evolution of Innovation Management: Trends in an International Context“, published by Palgrave MacMillan and co-edited with my colleague Alexander Brem, I have underlined that the open innovation trend, where companies are expanding their boundaries for […]
Companies are also trying to overcome the “local search bias” which is so current when it comes to find new ideas and is also known as the NIH (Not Invented Here) syndrome: internal ideas are ideas are often biased by a reapplication of knowledge, methods, and solutions which hinders creativity and market sensitivity.
Dr. Eric Viardot, professor and researcher of Business Policy Department at EADA In my new book “Evolution of Innovation Management: Trends in an International Context”, published by Palgrave MacMillan and co-edited with my colleague Alexander Brem, I am exploring how companies are coping with the recent trends in innovation. The various contributions to the book […]