Abr 032018
 
Big Data: The new oil?

Big Data: Opportunity or threat to citizens and companies? Big Data is a term that describes a large volume of data, both structured and unstructured, that overwhelms a business on a day-to-day basis. To put into perspective this volume, Big Data is populated by interactions between roughly 3 billion people and machines, such as web […]

Abr 072017
 
Strategies for building successful brands

Josep M. Coll: “The highest level of trust is when a brand speaks to the consumer’s spirit” The Great Recession saw the fall of big empires, especially but not limited to the banking industry, such as Lehman Brothers, Goldman Sachs or Enron. They are companies that cheated their customers through brands that faked in the […]