Feb 042014
 
<!--:en-->Evolution of Innovation Management. What does it take to move from a closed to an open innovation strategy?<!--:-->

E.Viardot, Ph. D Professor of Corporate Strategy and Marketing and Director of Innovation Centre at EADA In my new book “Evolution of Innovation Management: Trends in an International Context“, published by Palgrave MacMillan and co-edited with my colleague Alexander Brem, I have underlined that the open innovation trend,  where companies are expanding their boundaries for […]

Nov 182013
 
<!--:en-->How social networks can help companies increase their creativity<!--:-->

PhD. Eric Viardot, professor and researcher of Business Policy Department at EADA In my new book “Evolution of Innovation Management: Trends in an International Context “, published by Palgrave MacMillan and co-edited with my colleague Alexander Brem, I am exploring how companies are trying to enlarge their sources of idea generation and creativity. Recent findings […]

Sep 232013
 
<!--:en-->Evolution of Innovation Management: An increasingly popular ideation tool: idea contest<!--:-->

Companies are also trying to overcome the “local search bias” which is so current when it comes to find new ideas and is also known as the NIH (Not Invented Here) syndrome: internal ideas are ideas are often biased by a reapplication of knowledge, methods, and solutions which hinders creativity and market sensitivity.

May 232013
 
<!--:en-->Action for Innovation: Marketing inventions with success<!--:-->

PhD. Eric Viardot, professor and researcher of Business Policy Department at EADA The importance of acting is actually crucial when it comes to innovation, as this is what differentiates the innovation from the invention. Indeed, innovation is taking a new idea and developing it into a product or a service valuable for the customers. I […]

Abr 082013
 
<!--:en-->Evolution of Innovation Management: Three major trends <!--:-->

Dr. Eric Viardot, professor and researcher of Business Policy Department at EADA In my new book “Evolution of Innovation Management: Trends in an International Context”, published by Palgrave MacMillan and co-edited with my colleague Alexander Brem, I am exploring how companies are coping with the recent trends in innovation. The various contributions to the book […]

Ene 152013
 
<!--:en-->Many refer to innovation as a journey of many failures to arrive at a successful outcome<!--:-->

Innovation is the key word companies need to survive and succeed in a competitive market world. But the know how to being innovative has so many variables that make it seem a mystery. This is a glimpse of the hard work of academics such as Professor Kostas to unravel the clues of innovation inside companies. […]