Nov 182015
 
Hype and Fundamentals (III): Creating Value versus Optimizing Touchpoints

A Review of Day Two at FOM15 My final post in the FOM15 will add some additional insight from the second day of the FOM event and complement the themes identified during the first day. My experience on the first day was dominated by the tension between a “brave new world” and time-tested fundamentals. The […]

Nov 122015
 
Hype and Fundamentals.  A Review of Day One at FOM15 (II)

by Antony Poole, Programme Director of International Master of Marketing  (EADA) The next session I attended was again in the area of content, this time very specifically addressing user generated content (“UGC”).  Presented by a specialized technology / marketing services provider and one of their clients (Vodafone), this session confirmed some things and raised the ghost […]

Nov 122015
 
Hype and Fundamentals.  A Review of Day One at FOM15 (I)

This post aims to share some insights from the first day of Festival of Marketing 2015 (FOM15) in London. The idea of bringing 32 participants from our International Master in Marketing EADA to this event is simple: provide a quick and intense immersion into the latest practice in Marketing and the issues that leading professionals […]