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Mar 202017
 
EADA's participants at the final of the CFA Research Challenge again

We are very proud of having been selected and we will fight for making a very professional presentation in order to improve former results. As usual, EADA Business School is participating in the CFA Research Challenge. This competition involves the best Spanish Business Schools analysing and valuing a Spanish public company chosen by CFA Institute. […]

Nov 182015
 
Hype and Fundamentals (III): Creating Value versus Optimizing Touchpoints

A Review of Day Two at FOM15 My final post in the FOM15 will add some additional insight from the second day of the FOM event and complement the themes identified during the first day. My experience on the first day was dominated by the tension between a “brave new world” and time-tested fundamentals. The […]

Nov 122015
 
Hype and Fundamentals.  A Review of Day One at FOM15 (II)

by Antony Poole, Programme Director of International Master of Marketing  (EADA) The next session I attended was again in the area of content, this time very specifically addressing user generated content (“UGC”).  Presented by a specialized technology / marketing services provider and one of their clients (Vodafone), this session confirmed some things and raised the ghost […]

Nov 122015
 
Hype and Fundamentals.  A Review of Day One at FOM15 (I)

This post aims to share some insights from the first day of Festival of Marketing 2015 (FOM15) in London. The idea of bringing 32 participants from our International Master in Marketing EADA to this event is simple: provide a quick and intense immersion into the latest practice in Marketing and the issues that leading professionals […]

Jul 022015
 
<!--:en-->Almirall opens its doors to GEMOS<!--:-->

The Barcelona-based pharmaceutical multinational with total revenues of €1,407MM in 2014 (company annual report) has welcomed GEMOS (Global Executive Master in Operations and Supply Chain Management) in their Sant Andreu de la Barca plant. This plant is one of the three production plants of Almirall that deliver products to 31 countries across the globe. The […]

Feb 182015
 
<!--:en-->Building business schools for the future <!--:-->

Jordi Díaz, Associante dean of programmes for EADA After attending three conferences on business education on three different continents, Jordi Diaz began to ponder the role of business schools in today’s world and the new expectations of participants in business training programs. “We need to start with China and Latin America, commonly known as the […]

Nov 272014
 
<!--:en-->Reflexiones sobre nuestro modelo económico<!--:-->

Lluís Torras, Profesor de Política de Empresa en EADA Los modelos son historias que explican cómo las empresas, las naciones funcionan, cómo crean valor para sus clientes/ ciudadanos, cómo generan los ingresos necesarios para financiar los servicios, qué estructura de costes pueden soportar y cómo se van a conectar las diferentes actividades que se requieren […]

Oct 242014
 
<!--:en-->Energy is needed to grow an economy<!--:-->

Dr. Gavin Kretzschmar, professor of Finance and Management Control Department The energy sector has become one of the strongest sectors due to the growing energy needs of emerging economies like China and India, and it offers good job opportunities. EADA has detected an increase in the demand for executives specialized in energy and has created […]

Oct 202014
 
<!--:en-->Sales & Operations Planning: the experience of Almirall<!--:-->

Desirée Knoppen Operations Management and Information Systems Department Once you have had the great idea and elaborated a novel product, it´s all about coordination. Companies today have established broader business processes with a transversal focus, such as product development, sales generation, and sales satisfaction. The key question that remains is, how to integrate these processes? […]

Sep 292014
 
<!--:en-->Can you be fair as a manager?<!--:-->

One question that often generates debate in my classes is whether or not a manager can be fair when taking difficult actions at work. For example, how can you as a manager be fair after telling your employees that their salaries will be reduced, their bonus canceled, or that their jobs will be lost? These […]