Eric Viardot: “Innovation technology and change management are the two sides of the same coin” The companies are increasingly introducing in their core business terms like innovation management, digital revolution or innovative disruption. Do all these concepts refer to simple buzzwords or, in contrast, to a real revolution which is changing the business models? About […]
Managing innovation marketing: The adoption of innovation strategies in a company We interview Eric Viardot, EADA’s Global Innovation Management Centre (GIMCE) and Corporate Strategy and Marketing professor at EADA, and Alexander Brem, EADA’s visiting professor. They both have recently published Adoption of Innovation. Balancing internal and external stakeholders in the marketing of innovation. This edited […]
La interacción entre universidades y empresas, a debate España aprueba con buena nota en producción científica, pues en los últimos años se ha convertido en la novena potencia mundial. A ello se debe el papel decisivo que tienen las universidades, donde se desarrolla el 60% del total de investigaciones científicas. En cambio, nuestro país suspende […]
Companies are also trying to overcome the “local search bias” which is so current when it comes to find new ideas and is also known as the NIH (Not Invented Here) syndrome: internal ideas are ideas are often biased by a reapplication of knowledge, methods, and solutions which hinders creativity and market sensitivity.