Mar 142017
 
The revolution of innovation management

Eric Viardot: “Innovation technology and change management are the two sides of the same coin” The companies are increasingly introducing in their core business terms like innovation management, digital revolution or innovative disruption. Do all these concepts refer to simple buzzwords or, in contrast, to a real revolution which is changing the business models? About […]

Jun 252015
 
<!--:en-->How to manage the innovation process in a company?<!--:-->

Managing innovation marketing: The adoption of innovation strategies in a company We interview Eric Viardot, EADA’s Global Innovation Management Centre (GIMCE) and Corporate Strategy and Marketing professor at EADA, and Alexander Brem, EADA’s visiting professor. They both have recently published Adoption of Innovation. Balancing internal and external stakeholders in the marketing of innovation. This edited […]

May 092014
 
<!--:en-->¿Qué compromiso tienen universidades y empresas con la innovación?<!--:-->

La interacción entre universidades y empresas, a debate España aprueba con buena nota en producción científica, pues en los últimos años se ha convertido en la novena potencia mundial. A ello se debe el papel decisivo que tienen las universidades, donde se desarrolla el 60% del total de investigaciones científicas. En cambio, nuestro país suspende […]

Sep 232013
 
<!--:en-->Evolution of Innovation Management: An increasingly popular ideation tool: idea contest<!--:-->

Companies are also trying to overcome the “local search bias” which is so current when it comes to find new ideas and is also known as the NIH (Not Invented Here) syndrome: internal ideas are ideas are often biased by a reapplication of knowledge, methods, and solutions which hinders creativity and market sensitivity.

Abr 192013
 
<!--:en-->Regala EADA este Sant Jordi<!--:-->

¿No sabes qué libro regalar en este Sant Jordi? Desde EADA te proponemos algunos de los libros que han publicado nuestros profesores en 2012/2013

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