PhD. Manu Xavier Carricano Professor of Marketing Department at EADA In 2012, the top performing Spanish companies that compute IBEX35 communicated their worst results in the last 10 years. Even if revenues increased, operating results dropped dramatically. What could appear in some departments as good news –volume erosion stopped- reflects one the critical issues for [...]
Vagish Sharma, a current student on the International MBA (EADA) with professional experience in formulation of business strategies, policy research, advisory and teaching in governance, social entrepreneurship, education and environmental sustainability, has been selected and invited to attend the competitive summer school organised by International Energy Agency (IEA) at University of Nottingham, UK. This is [...]
PhD. Soledad Moya Finance and Management Control Department After quite a lot of years (best years ever) as an academic in Accounting, I still find myself with these two questions in the classroom. Does Accounting matter? Is not Accounting a boring and useless matter? And of course, the answers are: yes it does matter and [...]
Dr. Eric Viardot, professor and researcher of Business Policy Department at EADA In my new book “Evolution of Innovation Management: Trends in an International Context”, published by Palgrave MacMillan and co-edited with my colleague Alexander Brem, I am exploring how companies are coping with the recent trends in innovation. The various contributions to the book [...]
Workshop conducted by EADA on the ESPM campus in Sao Paulo brought together alumni and prospective students to exchange information on executive courses The Workshop conducted by EADA – Escuela de Alta Dirección y Administración on March 16 at ESPM – Escola Superior de Propaganda e Marketing, a partner institution in Sao Paulo, brought together [...]
In my blogs I talk about my professional passions: supply chain & the logistics world, managers & management, training & teaching and business simulations & experiential learning. I like to look forward, that’s why the blog is titled “ADELANTE!”, and I hope the reader will find something of interest in them, be it a new fact, a new way of looking or, even better, a new inspiration. (Ed Weenk)
On 29th of January a meeting of the Corporate Advisory Board, an international consultancy committee with the aim of keeping the content and frame of the Global Excutive MBA in line with business reality, and composed of independent business professionals from global companies, was held on our campus in Collbató. They highlighted the following points: Corporate [...]
The International Master in Management has received the challenge to develop a Marketing Plan for the prestigious premium tyre brand, the italian PIRELLI. The participants will develop the Marketing Plan for the Spanish market and will focus on the Car Tyre Business segment. They will have to analyze the value proposition and define opportunities like Geomarketing.
Innovation is the key word companies need to survive and succeed in a competitive market world. But the know how to being innovative has so many variables that make it seem a mystery. This is a glimpse of the hard work of academics such as Professor Kostas to unravel the clues of innovation inside companies. [...]
Español – Català – English En el ámbito de la Responsabilidad Social Corporativa, EADA colabora en diversas acciones solidarias a lo largo del año que implican desde la recaudación fondos para asignarlos a proyectos sociales (EADA Teaming, Lluita contra el Càncer de mama, Becas a ONG’s, etc.), donación de sangre, a la recogida de alimentos. [...]