Banc Sabadell, the Hotel Arts, Moritz factory and ACCIÓ become the first classroom of EADA’s international participants
Doing networking and interacting with local and international companies from the first day of class is the main objective of EADA. For this reason, this year our international participants had the opportunity to start the programme in different places of Barcelona related to their field.
In this sense, the emblematic Banc Sabadell Towel hosted the presentation of de International Master in Finance and the International Master in Accounting and Financial Management –as well as Master Internacional en Finanzas–. Another example is the prestigious Hotel Arts in Barcelona, the place chosen for the presentation of the International Master in Tourism and Hospitality Management. Thirdly, the old factory of Moritz, nowadays converted into a gourmet area and a new concept of brewery, hosted the International Master in Marketing participants. Finally, due to the partnership with ACCIÓ –the Catalan agency for business competitiveness–, the International Master in Management was presented here.
In contact with corporate world
“The advantage of doing that is eliminating the purely academic aspect, putting the participants more at ease and to interact as colleagues and young professionals”, tells Antony Poole, EADA International Master in Marketing director. He adds: “Moritz factory, for instance, is a great example of multisensorial experiences with brands. It is important for our participants to begin by seeing the end result of what they will be studying for a year. Marketing is not about analysing, debating and generating ideas simply for the sake of it, it is about creating marketing initiatives that build brands and generate sustainable competitive positions for companies”.
In the same line, Jaume Bonet, EADA International Master in Finance and International Master in Accounting and Financial Management director, points out: “This represents and tries to communicate a closer relationship between EADA and the real professional world. This will be reinforces with company visits and professional conferences along the programme”.
To James Haigh, EADA International Master in Tourism and Hospitality Management director, “starting the programme at the Hotel Arts captures the essence of what the master is all about: higher education that is strongly linked to the professional world”. Haigh mantains that “EADA is preparing participants in a pragmatic and applied way, so that they become the future managers of this type of organization”. Proof of this is that Maddalena D’Attilo, Alumni of this master, is currently doing her internship here –she actually openly shared her experience going through this same master with this year’s participants–. James Haigh insists on the importance of networking: “Building a strong network is a key component of a successful career. Creating situations such as the programme presentation in the hotel Arts is a fantastic opportunity to expose participants to key professionals from the industry, several of which are EADA Alumni”.
Finally, Nigel Hayes, EADA International Master in Management director, concludes that “undertaking a master programme at EADA is not another year of university, it is the first step of our participants’ professional career”. According to Hayes, “EADA is committed to helping all of them grow, both professionally and personally by giving them ample opportunities to network from day 1”. Still remembering the last International Masters Closing Ceremony, the EADA professor feels “very proud to be part of the growth of so many talented young professionals”.