Multiculturalism, emotional speeches and beautiful photos at EADA International Masters Closing Ceremony
Eight hundred attendees from more than 50 different countries gathered at the EADA-Residential Training Centre on June 20 to celebrate the International Masters Closing Ceremony. The event was an emotional one, shared with the family and friends who attended.
President of the EADA Foundation Board David Parcerisas opened the ceremony by congratulating the new graduates and sharing his views about effective management. “It is not only about mastering techniques and even less about being ‘important’ or getting rich,” he cautioned. “Good management is linked to the human touch and the desire to contribute to a better society.”
According to David Parcerisas, good management is linked to the human touch and the desire to contribute to a better society
Mr. Parcerisas went on to describe the importance of good managers in today’s globalised world. “Nowadays companies are everywhere”, he said, “so an executive needs to develop competencies to be able to run a business in a multicultural world. Fortunately, during your time at EADA, you have worked in a multicultural environment with classmates from all walks of life.”
Mr. Parcerisas described EADA’s recent international recognition from EQUIS and the Financial Times. EQUIS is a prestigious accreditor of management education worldwide, and this month it renewed EADA’s accreditation for five more years, the longest accreditation period awarded. There are only 60 institutions worldwide that have received the 5-year accreditation. Mr. Parcerisas also reminded attendees about the recent climb in the Financial Time’s Masters in Finance Pre-experience Ranking. This year, EADA’s International Master in Finance moved up five places –from 24 to 19. This conforms that EADA’s programme is among the top in the world.
From EADA to Google
The next speaker was International Master in Marketing Alumni Marco Meier, who graduated from EADA in 2007 and is currently working for Google as a Global Business leader. He started his speech by pointing out that nine years ago he had been sitting in the audience at the International Masters Closing Ceremony, just like the graduates that were there. “When I graduated from EADA, I didn’t even know what I was truly passionate about or what I wanted to do with the next 30 years of my life,” he said. “So there I was with my master’s degree and with no idea what to do with my life.”
Despite his lack of long-term goals, he was very sure that he wanted to travel and make money. “I love to visit new places and to meet people from different cultures,” he said. “I wanted to afford an easier life for my own children than I had.”
With this in mind, Marco set out to find his first job in a consulting company. “I learned a lot, but I hated my job and didn’t even get paid well.” Eventually, Marco decided to contact a classmate from EADA to help him apply for work in Dubai. “I found a job that let me travel around the world. So, I had accomplished my first goal!”
In order to achieve the second goal, Marco moved to Germany in 2009 to work for Mediacom Interaction, where he was the general manager for two years. He was responsible for strategic planning for all digital media channels across multiple industries and new business development. “This position allowed me to buy my mom an apartment and thank her for all of the sacrifices she had made for me,” he said.
Last year, Marco moved again, but this time to New York City, to work at Google. “I love its inclusive, open and transparent work culture,” he says. “For instance, we are providing remote places in Africa with an Internet connection, we are reducing car accidents through our self-driving cars and we are also helping democratise the world by ensuring everyone has access to the same information.”
Marco Meier recommended the attendees following their passion and making a lot of mistakes in order to learn from them
So, what is the secret of his success? According to Marco, there are two keys: “Firstly, find and follow your passion. Secondly, make a lot of mistakes and learn from them,” he says. “You have to keep trying and sometimes you will take a different route than the one you planned on taking. But if you’re passionate enough about your goals in life, you will get there eventually.”
An amazing experience
After Marco, three of the current year’s graduates took the stage. Javier Suárez (Mexico) from the International Master in Finance spoke about the challenges that the new graduates face and described his classmates as his “family” away from home. “We have finished the master, but we are now beginning a new stage,” he said. “The most important thing to remember is that we all are well prepared to face the challenges ahead.”
Next, International Master in Management graduates Max Jones (U.K.) and Bernarda Ivankovic (Croatia) shared their experiences. Bernarda highlighted working with people from different backgrounds and cultures, confirming that she felt like a better person after the year with her classmates. “We each have a different way of thinking, but in a way we are all similar, because we share the same passion and values”, she said. In his speech, Max also focused on the value of sharing multicultural experiences.
Some tips from the programmes directors
The International Masters programme directors closed the ceremony with a few words before handing out the certificates to the graduates. Jaume Bonet, director of the International Masters in the Finance area, offered valuable advice for the future. “Due to the current technological innovations and economic environment, we can assure that we are living in a change of age, not an age of change”, he said. “In this context, you need to be brave and disruptive in order to achieve your goals and make a difference”.
The second speaker was Mireia Montané, director of the Master in Tourism and Hospitality Management. She was happy to announce that the 2016 class was the biggest one yet, with the highest percentage of women: “This is the greatest number of people to face great risks, to decide to leave their comfort zone and to enter the hospitality industry.”
Next up was Antony Poole, director of the International Master in Marketing and the Master Internacional en Marketing – Bilingüe. Antony talked about the rapid evolution of marketing in last 10 years. “Ten years ago, many of today’s marketing tools didn’t exist,” he said. “Google itself was a shadow of what it is nowadays.” Antony cited Marco Meier’s career as a perfect example of how everything had changed. Regarding the future, he admitted that he had no idea what would happen, but stressed that EADA graduates would be “well prepared to face any challenge and keep building new relationships”.
Nigel Hayes said: “You are more tolerant because you have shared ideas and traditions from different cultures”
Last, but not least, Nigel Hayes, director of the International Master in Management and the Master Internacional en Management – Bilingüe, talked about the importance of diversity in the EADA classroom. “You are more tolerant because you have shared ideas and traditions from different cultures,” he said. “It’s not the differences, but the similarities, that make you special; the 21st century belongs to you.”
You can check out all the pictures from the ceremony on EADA Students & Alumni Facebook page.