Ene 292013

Marketing Plan International Master in Management EADA - Pirelli

Elena Ballista, Director of Marketing of Pirelli, presents the briefing to the participants of the International Master in Magament of EADA

The International Master in Management has received the challenge to develop a Marketing Plan for the prestigious premium tyre brand, the italian PIRELLI.

The participants will develop the Marketing Plan for the Spanish market and will focus on the Car Tyre Business segment. They will have to analyze the value proposition and define opportunities like Geomarketing.

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