Sep 262012
 

The representative of EADA business school, Manuel Marin from Barcelona, in an interview for the newspaper “Epoka e re”, has declared that in the core of a successful business there is usually a bunch of senior and junior talented managers facing decision making situations

Afet Bela
The ever changing future presents a fistful of challenges along with a bag full of great opportunities for businesses and for our country as our “common enterprise” we should take advantage of. Corporate Executives are challenged every day by an increasingly demanding global market -where innovation is now a must- and they need talented management to face it with guarantees of sustained success. And talent needs training to implement innovation successfully. Successful Businesses and Corporations cannot afford the risk of a lack of talent.

The representative of EADA business school, Manuel Marin from Barcelona, Catalonia of Spain, in an interview for the newspaper “Epoka e re”, has declared that in the core of a successful business there is usually a bunch of senior and junior talented managers facing decision making situations. According to him, the stronger our companies and businesses will be, the faster we will grow as a community and as the newest nation within Europe.

Epoka e re”: Why establish your Business School operations in Kosova now, when Spain is in crisis?

Marin: Opportunities appear when they appear and we have a very able and reliable local partner here, a crucial element to a move like this; this is always first on the list. Besides, I had the opportunity to know your country back in 2007 as director of an EU-funded programme giving support to the Ministry of Trade and Commerce, which is in the origin of my relationship with your country. Being a Catalan myself, I learned to understand and appreciate your movements towards independence. Also we are a higher education foundation which is already international and diversified in terms of markets, products and services. EADA has a long established experience in international cooperation with some of the most distinguished international Business Schools across Europe and the Americas. We exchange students and faculty on a regular basis and often participate in each other programmes. As a 55 year old Business School now, EADA receives every year over 6000 participants from around 42 countries in different programmes and also has stable joint-venture operations with peer organisations in a dozen of countries across the world. Our operations are already global and we are increasing this process every year. Kosova is our first move for the region. We have the objective to become a local high business education provider in Kosovo and serve the region from here.

Epoka e re”: EADA offers MBA’s programmes for over 25 years now and has 55 years’ experience in training managers in general. What is the school experience’s role as far as executive education is concerned?

Marin: Crucial, both from the point of view of EADA and the participants. We accumulate knowledge and reliability to the market after more than five decades training executives. Having said that, we continuously research and innovate in terms of products and methodologies. In our PartTimeMBA in Kosovo we have introduced in the programme’s curriculum a course on International Development Aid Project Management –which has been successfully running in Barcelona for four years now- as well as a course on Entrepreneurship -New Venture Preparation, Presentation and Pitching- to train our participants on how to prepare and launch a new venture, would either this be a start-up for an entrepreneur or a New Division for Corporate intrapreneurs. We create a teamwork atmosphere where participants contribute -based on what they experience in their companies- within and outside the classroom. In the PartTimeMBA we mix the average experience of senior participants -around 7 years- with the passion and creativity of most recently graduates. Each one brings on his/her background, develops cross learning and generates an interesting cross-fertilisation. Other industries are known, other companies and different ways to do business are revised, thus opening the view one has of the business world. In addition, students have a broad network they share with their peers and all EADA Alumni from day one.

Epoka e re”: Is this training essential for permanent adaptability in a globalised world?

Marin: It is an empirical observation. Only through training one can respond professionally to the change’s speed. Our participants learn and practice how to change their understanding on how the business world changes. 93% of those completing their MBA have jobs today.

Epoka e re”: Do you share the idea that good quality business education & training means greater employability?

Marin: Absolutely. Just a few years ago, holding an MBA Certificate meant a considerable added value, something which shall be putting you well ahead from other candidates; today it just means not to be discarded in a good quality selection process. This the main reason to be selective about the institution which issues this certificate. In Europe it should be an EQUIS Certified Business School, a quality guarantee issued by the auditors, the Brussels’ based EFMD EUROPEAN FOUNDATION OF MANAGEMENT DEVELOPMENT,  recognized globally as an accreditation body of quality in management education with established accreditation services for business schools and their programmes, corporate universities and technology-enhanced learning programmes.

Epoka e re”: Why is now the time to do a full MBA Programme? Has Kosova its momentum?

Marin: In young, emerging countries like yours, opportunities are galore. They usually flourish where there is a lot to be done. Leading Companies need innovation to keep the leading position and a sustainable smart growth; and innovation and growth demand trained talent. It is a must. Having been an entrepreneur myself for 22 years, I can tell you that wrong decisions made before my management course cost me fortunes, more than ten times the cost of my tuition costs. I wish I had joined earlier… you see, ignorance was very, very expensive for me! You can learn philosophy and science on line. Same as wisdom -which can’t be told- decision-making skills and capabilities must be experienced and trained and trained again, before the participant’s DNA acquires the habits and skills by repeating the process a lot of times. The aim of EADAs MBA is to provide the participants with the methodologies and the training of those skills and capabilities required to execute correctly the decision-making process. The effort is mainly on their side, as Olympic athletes know well. EADAs Faculty doesn’t teach actually; we coach them individually and as a group and share our experiences to make sure that participants learn.

Epoka e re”: What is special about the EADA’s Part-Time MBA in Kosova?

Marin: The EADA’s MBA is a program with a 100% applied methodology. Our institution founding motto was and still is learning by doing, which is guiding all EADAs methodologies. This principle is governing all facets of the programme. We also work with manageable sized groups, encouraging participation and access to teachers. And finally, the time and resources dedicated to their management skills development, which forms an essential part of the program and of the EADA philosophy. The EADA PartTimeMBA program includes the development, acquisition and training of soft skills as important as leadership, negotiation & teamwork. In our local programmes we develop this on our own campus at Collbató, a privileged residential training centre, specifically adequate for this type of dynamics. In Pristina, we will use a similar layout to replicate these modules.

Epoka e re”: Taking into account the difficult economic situation, how EADA can help people?

Marin”: We are a foundation and since our inception we have always known for being very close to people and all reality you live with our business. We currently have support for unemployed people or to facilitate the transfer between generations, among others. Here in Pristina we also have reached agreements with local banks and institutions to provide formulas to fund and finance tuition costs making the programme more accessible to participants and corporations. At the end of the day it is investing in the future.

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